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Book Preface The Fourteenth Edition of Principles of Marketing! Still Creating More Value for You!

1. Philip Kotler Marketing Mix

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Bagi kalian yang mau referensi dari buku: Philip Kotler, Kevin Lane Keller-Marketing Management. Ebook Manajemen Pemasaran Kotler Edisi 13 Jilid 2. EBook Manajemen Pemasaran gratis download terbaru - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Kotler, Northwestern University. Kevin Lane Keller, Tuck School of Business. For undergraduate and MBA marketing management and strategy courses.

The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you—our customer. Our goal is to introduce new marketing students to the fascinating world of modern marketing in an innovative and comprehensive yet practical and enjoyable way. We’ve poured over every page, table, figure, fact, and example in an effort to make this the best text from which to learn about and teach marketing.

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Philip Kotler Marketing Mix

Enhanced by mymarketinglab, our online homework and personalized study tool, the fourteenth edition creates exceptional value for both students and professors. Marketing: Creating Customer Value and Relationships Top marketers at outstanding companies share a common goal: putting the consumer at the heart of marketing. Today’s marketing is all about creating customer value and building profitable customer relationships. It starts with understanding consumer needs and wants, determining which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract and grow valued consumers. If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. Download Ebook Read Now File Type Upload Date.

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